EVENT VISION
CONFERENCE

Fredrik is a Partner at Fieldwork, a leading brand experience agency from Norway, recognized for its innovative approach over nearly 20 years. Fieldwork has been ranked among the top 10 in the Bea World Top 30 Event Agencies for the past five years, and Fredrik has been named twice to Eventex´s “ 100 Most Influential People in the Events Industry” list. Fredrik and Fieldwork are also one of the early pioneers in 27Names, Europes best independent live-experience agencies. With a Master´s in Marketing Management and 24 years of experience, Fredrik is passionate about branding, positioning and challenging the ordinary. He has advised global brands like Google, Netflix, Emirates, Tesla, and PwC on creating bold, unforgettable brand experiences that resonate with audiences. An advocate of untraditional, daring ideas, Fredrik believes in making experiences memorable through bold storytelling and creativity. Outside of work, he channels his curiosity and drive into long-distance running, often tackling marathons and beyond, because short is just an ordinary challenge.

As Creative Director for Events and Experiences at Cirque du Soleil, Marie-Hélène identifies and supports the creative teams while maintaining artistic integrity throughout the conception, design, and production phases of each project, all within the dynamic and unique context of the entertainment industry. After completing her studies in cinema and art history, Marie-Hélène joined Cirque du Soleil, where she contributed to various Cirque du Soleil shows and special events as Assistant Director, Project Manager, Stage Manager, Assistant Creative Director and Creative Director for projects such as Cirque du Soleil at Sea and Bazzar. In 2012, she collaborated with Moment Factory and later joined their team as lead Creative Director for the Lumina Night Walk and Aura series. Among her recent accomplishments as Creative Director for Events and Experiences are the Helene Fischer Tour 2023 and the Cirque du Soleil Spirit Experience in collaboration with The Macallan. Her extensive expertise in the fields of arts, live performances and multimedia entertainment allows her to conceptualize and conceive large-scale experiences while ensuring that each project is built on a solid technical foundation. With over fifteen years of experience in production, she embodies a rigorous and proactive attitude, relying on her artistic intuition to direct impactful projects in a spirit of collaboration.

Miloslav is the head of the event team at the largest Czech bank, which organizes and produces over 500 events and hospitality programs annually. His team plays a crucial role in supporting the bank’s business objectives, contributing to brand differentiation and improving NPS. They specialize in a wide range of events, including client hospitality, internal meetings, public events, and sponsorship partnerships. Recently, they started piloting their own event space, Story B, transforming the team into not only an event organizer but also an event agency. They are not afraid to take risks, always strive to think at least two steps ahead, and believe that 1+1 can sometimes equal 7.

Niels comes from the Netherlands and spent part of his youth in Washington, D.C., USA, which broadened his perspective on the world. He studied Media Technology and earned a Master’s degree in Business Studies from the University of Amsterdam. Immediately after graduating, he co-founded FX Agency – a digital experience agency that grew into a successful business with a team of 40 people, where Niels serves as Creative Director. He is also a co-founder of the agency group Daymakers, which includes FX Agency and D&B Eventmarketing. As Co-CEO of Daymakers, he combines his passion for technology and innovation with his creative vision. Niels is known for his expertise in modern experiences, seamlessly blending physical and digital elements to create unforgettable customer experiences.

With over 20 years of experience working on national and international events, Veronica has honed her skills across all project phases – from strategic planning and design to management and production. Throughout her career, she has had the privilege of collaborating with prestigious brands such as Mercedes Benz, Oracle, Samsung, BMW, Goodyear, Norman Foster Foundation, Thomson Reuters, Dior, Sephora, EXPO Dubai, and BYD. Veronica is part of ACCIONA Cultura, a cultural production company specializing in the creation and implementation of museums, events, and innovative multimedia experiences. ACCIONA Cultura has been dedicated to promoting culture and preserving living heritage through its projects for over 30 years. This passion for creating museums, exhibitions, and events is shared by audiences worldwide, earning the company more than 200 awards from reputable institutions globally. Veronica takes pride in leading an exceptional team of professionals who are passionate about connecting people and cultures through events.

With 12 years of experience in creating B2B projects in Ukraine, Nataliia has demonstrated resilience and innovation in the face of wartime challenges. She is the founder of the NGO Volunteers’ Hundred and the creator of the international socio-cultural project Ukraine. The Residence of Freedom, which has received over 10 prestigious awards, including from BEA World, Heavent, and Eventex. At the conference, Nataliia will provide valuable insights into organizing events during wartime and adapting activities to a new reality.

Jana is the director of the largest design festival in Central Europe, Designblok (since 1999), a member of the Preparatory Committee of the Czech Grand Design Awards (since 2006), which honor achievements in design, fashion, jewelry, illustration, and photography, and the artistic director and founder of the brand Křehký (since 2010). In the same year, the collectible design festival Křehký Mikulov was held for the first time. In 2021, she initiated the establishment of the Association of Czech Industrial Design. She has curated numerous exhibitions in the Czech Republic and abroad. In 2019, she was awarded an honorary doctorate from the Academy of Arts, Architecture, and Design in Prague for her lifelong contributions to the field of design, making her the youngest honorary doctorate recipient for lifelong achievement in the Czech Republic. She is the co-author of the book Křehký and several publications on Czech design. Jana is married to theater director Thomas Zielinski, and they have two children, Oskar and Emma, for whom she has written custom children’s books.

Bernard Fouché brings over 30 years of experience in leading businesses and IT projects across diverse sectors, including entertainment, hospitality, transportation, and intergovernmental organizations. As Senior Director of Project Development at Cirque du Soleil, he oversees B2B bespoke and special event deliveries within the Events and Experiences division. Previously, Bernard served as COO of Lune Rouge Entertainment, a company founded by Guy Laliberté to develop immersive entertainment experiences, and led Cirque du Soleil’s innovation laboratory (C:Lab). His career includes spearheading IT and business transformation programs in the air and rail transportation industries. Earlier, he served as deputy chief and administrator for several United Nations humanitarian and peacekeeping missions. Bernard holds a Bachelor’s degree in Administration and a certification in corporate governance and board leadership from the Collège des Administrateurs de Sociétés (Laval University, 2021).

Matúš brings a unique blend of experiences and skills to his work, cultivated through his studies in architecture, involvement in independent culture, festival projects, marketing, and professional event production. His work reflects a keen sensitivity to current topics, trends, and technological innovations, which he creatively integrates into event concepts, giving them a fresh and unique dimension. Matúš's approach is progressive, focusing on finding synergy between aesthetics, functionality, and modern elements, delivering a deeper and more meaningful experience for attendees.

Jindřich is a motivator and idea leader who inspires his team to explore new directions and push boundaries. His primary goal is to provide clients with creative, comprehensive, and professional services in the fields of virtual, hybrid, and live shows. With over 20 years of industry experience and pioneering expertise in real-time visualizations and live design, he focuses on innovation and the precise execution of projects.

Vincent Olivier practiced commercial law before joining Cirque du Soleil in 2018, where he worked in promoter relations and tour operations in Asia and Australia until 2020. He graduated with an MBA from McGill University in 2021, following which he took on a role negotiating and managing promoter agreements for Cirque’s touring shows globally. Between 2022 and 2024, Vincent Olivier oversaw the business strategy behind the scaling of Cirque du Soleil’s theatrical productions in North America, and he currently acts as Director of Business Development, securing partnerships for the development of new productions internationally.  

David studied Marketing and International Business at Copenhagen Business Academy and Roskilde University in Denmark. After returning, he began his career at ORLEN Unipetrol, where he worked on events such as KVIFF, Colours of Ostrava, Dakar, and Formula 1. At PwC, he contributed to employer branding and student events, and last year, he settled at Notino. There, he was responsible for the Notino 20 anniversary event, and this year, he oversaw Notino's very first event in Italy at the country's most popular music festival, Sanremo.

Libor Mattuš is a renowned Czech expert in cold therapy, a functional breathing coach, and a specialist in the practical implementation of rational lifestyle principles in corporate environments. He has over ten years of experience leading corporate training sessions and workshops, focusing primarily on stress and energy management, biohacking, mental health, and overall well-being. Since 2017, he has been one of the first certified neurolinguistic coaches in the Czech Republic, dedicating himself to this field for more than 25 years. He is the author of the first Czech popular publication on cold therapy, Cold Therapy: A Complete Guide to Cold Exposure, which became a bestseller two years after its release. He has collaborated with internationally recognized Czech athletes, including Jiří "BJP" Procházka, as well as Guinness World Record holders in cold endurance challenges. Libor studied Chinese Cultural Studies at Masaryk University and worked as a Chinese language interpreter, specializing in Eastern and Western medicine as well as migration policy. He has worked for prestigious institutions such as the Ministry of the Interior of the Czech Republic and the world's largest clinical acupuncture center – Tianjin University.

As part of the Event Vision conference program, a panel discussion will be held featuring members of BEIC (Business Event Industry Club) – a coalition of World’s most innovative and entrepreneurial companies in Brand Experience and Live Communication. The discussion will explore “The Impact of AI on Event Industry Trends,” examining how artificial intelligence is transforming event management, enhancing attendee experiences, and reshaping marketing strategies. Industry experts from various countries will share insights, real-world applications, and perspectives on the future of AI-driven events, addressing both opportunities and ethical considerations in this rapidly evolving landscape.