Event Fest, 27.3.2025 – Trends, Innovations, Emotions

CONFERENCE TOPICS

CREATIVITY AND DESIGN

Creativity and design are key elements that bring uniqueness, originality, and emotion to the world of events. We will share valuable tips, practical examples, and explore new ways in which creative thinking and bold ideas can transform even the most ordinary events into extraordinary experiences. This topic will delve into various aspects of event design, including spatial design, visual and interactive elements, sound and lighting effects, games, artist performances, and much more.

INTERNAL AND CLIENT EVENTS

Internal events and client-facing events play a crucial role in building relationships, strengthening brands, and achieving strategic goals. We will focus on best practices for organizing events that deliver real impact. Discussions will cover how to effectively engage participants, provide value, and measure success – from gathering feedback to achieving tangible business outcomes. This topic will offer inspiration and practical examples for creating unforgettable experiences.

BRAND EXPERIENCE

How do you create an experience that participants will never forget? Brand experience pushes the boundaries of traditional events by combining strategic planning, modern technologies, and a creative approach. We will explore examples where brands have used innovative methods at public events to enhance visibility and achieve maximum marketing impact. Practical tips and inspiring case studies will help you craft events that participants will carry in their hearts for years to come.

TECHNOLOGY

Artificial intelligence brings entirely new possibilities to the event industry. This topic will focus on the practical applications of AI, presenting real-life examples of how it enhances efficiency, improves experiences, and introduces innovations in modern event planning. Discover how to integrate AI into your projects and take inspiration for future advancements.

Speakers

Keynote speaker

Fredrik Kolverud

Fieldwork

Partner

Fredrik is a Partner at Fieldwork, a leading brand experience agency from Norway, recognized for its innovative approach over nearly 20 years. Fieldwork has been ranked among the top 10 in the Bea World Top 30 Event Agencies for the past five years, and Fredrik has been named twice to Eventex´s “ 100 Most Influential People in the Events Industry” list. Fredrik and Fieldwork are also one of the early pioneers in 27Names, Europes best independent live-experience agencies. With a Master´s in Marketing Management and 24 years of experience, Fredrik is passionate about branding, positioning and challenging the ordinary. He has advised global brands like Google, Netflix, Emirates, Tesla, and PwC on creating bold, unforgettable brand experiences that resonate with audiences. An advocate of untraditional, daring ideas, Fredrik believes in making experiences memorable through bold storytelling and creativity. Outside of work, he channels his curiosity and drive into long-distance running, often tackling marathons and beyond, because short is just an ordinary challenge.

Speaker

Nataliia Chyzhova

Plombir Event

CEO and co-owner

With 12 years of experience in creating B2B projects in Ukraine, Nataliia has demonstrated resilience and innovation in the face of wartime challenges. She is the founder of the NGO Volunteers’ Hundred and the creator of the international socio-cultural project Ukraine. The Residence of Freedom, which has received over 10 prestigious awards, including from BEA World, Heavent, and Eventex. At the conference, Nataliia will provide valuable insights into organizing events during wartime and adapting activities to a new reality.

Speaker

Veronica Vega

Acciona

International Events Director

With over 20 years of experience working on national and international events, Veronica has honed her skills across all project phases – from strategic planning and design to management and production. Throughout her career, she has had the privilege of collaborating with prestigious brands such as Mercedes Benz, Oracle, Samsung, BMW, Goodyear, Norman Foster Foundation, Thomson Reuters, Dior, Sephora, EXPO Dubai, and BYD. Veronica is part of ACCIONA Cultura, a cultural production company specializing in the creation and implementation of museums, events, and innovative multimedia experiences. ACCIONA Cultura has been dedicated to promoting culture and preserving living heritage through its projects for over 30 years. This passion for creating museums, exhibitions, and events is shared by audiences worldwide, earning the company more than 200 awards from reputable institutions globally. Veronica takes pride in leading an exceptional team of professionals who are passionate about connecting people and cultures through events.

Speaker

Jana Zielinski

Designblok

Founder and Director

Jana is the director of the largest design festival in Central Europe, Designblok (since 1999), a member of the Preparatory Committee of the Czech Grand Design Awards (since 2006), which honor achievements in design, fashion, jewelry, illustration, and photography, and the artistic director and founder of the brand Křehký (since 2010). In the same year, the collectible design festival Křehký Mikulov was held for the first time. In 2021, she initiated the establishment of the Association of Czech Industrial Design. She has curated numerous exhibitions in the Czech Republic and abroad. In 2019, she was awarded an honorary doctorate from the Academy of Arts, Architecture, and Design in Prague for her lifelong contributions to the field of design, making her the youngest honorary doctorate recipient for lifelong achievement in the Czech Republic. She is the co-author of the book Křehký and several publications on Czech design. Jana is married to theater director Thomas Zielinski, and they have two children, Oskar and Emma, for whom she has written custom children’s books.

Speaker

Jindřich Trapl

XLAB Realtime

CEO and Managing Director

Jindřich is a motivator and idea leader who inspires his team to explore new directions and push boundaries. His primary goal is to provide clients with creative, comprehensive, and professional services in the fields of virtual, hybrid, and live shows. With over 20 years of industry experience and pioneering expertise in real-time visualizations and live design, he focuses on innovation and the precise execution of projects.

Speaker

Matúš Bielik

LEOPARD PRODUCTION, s.r.o.

Head of Event

Matúš brings a unique blend of experiences and skills to his work, cultivated through his studies in architecture, involvement in independent culture, festival projects, marketing, and professional event production. His work reflects a keen sensitivity to current topics, trends, and technological innovations, which he creatively integrates into event concepts, giving them a fresh and unique dimension. Matúš's approach is progressive, focusing on finding synergy between aesthetics, functionality, and modern elements, delivering a deeper and more meaningful experience for attendees.

MORE INFORMATION ABOUT THE PROGRAM AND OTHER SPEAKERS COMING SOON!

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About

Event Fest is a unique concept of event festival which was not presented ever before in Czech republic at such a high quality. Conference with international experts + expo with all kinds of leading event suppliers. In the course of one day, professionals from various areas of event management were given a chance to meet in one place. The ultimate goal of the Eventfest is to establish deep and meaningful connections amongst the event industry community.